The TikTok SEO strategy that helped an influencer land a string of new brand deals

• Recent data shows that some Gen Zers are now using TikTok more than Google as a search engine.
• TikToker Nadja Marrero uses three SEO strategies to make sure her videos show up in search results.
• They’ve helped more brands find her account and reach out to partner, which has boosted her income.

When Nadja Marrero first started scrolling through TikTok in 2020, she was frustrated with the skincare content she saw. She said that most of the creators almost always had healthy-looking skin, or noticeably used a lot of makeup in their videos.